“I am demanding with my clients, as I would be with myself. I need to understand them in order to motivate them, to challenge them in order to test their limits, to give meaning to their goals in order to accompany them until they achieve their most personal ambitions. I never give up and I always stay by their side, because I know the power of the mind, which commands and influences the body. There will always be a good excuse for giving up and not putting in effort, just like there will always be a good reason for sticking with it and hanging on in there: it is in those moments that the work of coaching takes on its full meaning”